Colin Doherty is an award winning director adept at connecting brands with humans through film, photography, and sound. Environment, light, intuition, and experience play a integral part in how he constructs and engages with film.

His warm, observational style emphasizes authenticity over spectacle - shaping stories through visual rhythm and sonic texture. Balancing documentary truth with cinematic refinement, he brings emotional honesty to major brand work and sculpted tension to real-life narratives.

Before moving full-time into directing, Colin was an established production designer in Los Angeles and has filmed hundreds of commercials and music videos for the world’s biggest brands and artists, including multiple Cannes Lions Grand Prix winners and iconic Super Bowl spots (Old Spice, Honda, Cadillac…).

Originally from coastal North Carolina, Colin came up in the LA and Miami film communities for 20+ years, and is now based in the Bluegrass of Lexington, KY.

Colin is owner and executive producer of Hook Interactive, a bespoke commercial film production company. He is a lifelong surfer, flyfisher, and painter. He and his wife share an amazing son and two wonderful girls.

HOOK